ATSSA 2025 (NPRO) New Product Rollout

COMPANY: Advanced Emergency Products, Old Saybrook, Connecticut
Product: Zone Command – Zone Command is an AI-powered, mobile-mounted camera system designed to protect workers and emergency personnel from collisions. It identifies approaching vehicles, calculates speed and stopping distance, and warns workers when a vehicle is on a collision course with the work zone. This potentially lifesaving technology significantly enhances safety by alerting both workers and distracted drivers to an impending impact, reducing risks in work zones and roadway scenes.

COMPANY: AllRail, Rutherfordton, North Carolina
Product: Bolt Spider – The Bolt Spider is a guardrail panel solution designed to combat seized splice nut/bolt hardware caused by corrosive anti-icing chemicals. It sustains productivity, increases profitability, and enhances safety by allowing crews to remove hardware safely and efficiently with standard tools, minimizing chop-saw use. Additionally, it promotes sustainability by up-cycling tons of cut guardrail panels, reducing environmental impact.

COMPANY: Apex Waterjetting, Palm City, Florida
Product: StripeBot – StripeBot is an automated pavement marking removal tool that increases safety and precision with autonomous steering and adjustable speed. It removes all pavement marking types and can be tethered to any water blasting system. By reading marking locations and steering itself, StripeBot reduces human error, increases production speed by up to 33%, and minimizes road workers’ exposure to live traffic, making operations safer and more efficient.

COMPANY: Asynt Solutions, Columbus, Ohio
Product: Ape Barrier – The Ape Barrier is a MASH TL-3 accredited longitudinal barrier made from E-glass Fiber Reinforced Polymer (FRP/Fiberglass), offering a high strength-to-weight ratio that ensures durability while remaining lightweight. Its resistance to salt and de-icing chemicals extends its lifespan to over 25 years. Additionally, the ability to transport 864 linear feet of barrier per truck reduces transportation costs and carbon emissions, making it a cost-effective and eco-friendly solution.

COMPANY: DOW, Phoenixville, Pennsylvania
Product: DOW™ Specification Tracker – This digital service platform provides the road markings industry with an interactive, centralized database of U.S. waterborne traffic paint specifications. By compiling over 100 critical requirements from more than 50 documents, it streamlines product development, accelerates innovation, and enhances compliance with evolving safety standards. This tool improves road safety by ensuring high-quality, reliable road markings that meet regulatory requirements efficiently.

COMPANY: Haas Alert, Chicago, Illinois
Product: Safety Cloud by HAAS Alert – Safety Cloud is a connected vehicle and digital alert system that broadcasts real-time alerts from service vehicles to approaching drivers via in-dash infotainment systems and navigation apps. Providing up to 30 seconds of advance warning, it reduces collision risks by up to 90%, lowers hard-braking events by 80%, and slows motorist speeds by 25% or more, significantly improving roadside safety.

COMPANY: ISS, Woodbridge, New Jersey
Product: SecurOS® Soffit – This AI-driven detection system enhances pedestrian and vulnerable road user (VRU) safety at intersections and midblock crossings using dynamic illumination. Integrating with existing traffic systems, it provides real-time data and increases pedestrian visibility by up to 492 feet at night, enabling drivers to react sooner and reducing the likelihood of collisions in urban environments.

COMPANY: Lubao Smart Traffic, Huizhou, Guangdong, China
Product: Internally Illuminated Raised Pavement Marker – The LS-68A IIRPM provides multi-angle visibility with a vertical illumination range of 0°-15° and a 22.5° expanded side angle, meeting ASTM D4280 standards. Withstanding over 20,000 pounds of pressure and snowplow resistance, it ensures long-term performance in high-traffic, harsh environments. Solar-powered with over 32 hours of continuous lighting, it enhances roadway visibility and reduces energy costs.

COMPANY: Moovop, Quebec, Canada
Product: TALL42™ – The TALL42 is a 42-inch, MASH TL-4 compliant moveable concrete barrier designed to reduce truck rollover risk and headlight glare in bidirectional traffic. Featuring a T-shaped lifting head for smooth configuration changes, it enhances safety while allowing for efficient lane rearrangements in high-traffic areas.

COMPANY: NextGen Safety, Kosciusko, Mississippi
Product: Next Generation Terminal (NGT) – The NGT is a MASH TL-3, non-gating W-beam guardrail end terminal tested for performance at speeds exceeding 75 mph. With the shortest length-of-need available, it offers maximum flexibility in guardrail design. By stopping nearly all vehicles striking at angles up to 15 degrees, it addresses a major cause of roadside fatalities, significantly improving safety.

COMPANY: Pretred, Aurora, Colorado
Product: Colorado Barrier – This MASH-16 TL2 sustainable rubber barrier is made in the U.S. from 95% recycled waste tires, offering a 283% lower carbon footprint than concrete barriers. Its energy-absorbing design reduces redirection into traffic, enhances impact dispersion, requires no maintenance, and can be customized with reflectors, signage, or high-visibility safety jackets for improved roadway safety.

COMPANY: Ramudden, Lakeland, Florida
Product: SVEA Barrier and Sound/Debris Panels – The SVEA barrier system is a lightweight, steel-jacketed concrete barrier ideal for urban work zones. Compatible with sound and debris panels or security fencing, it provides strong, positive protection while minimizing wear and breakage. Its secure connection system ensures a safe, reliable setup for enhanced urban work zone safety.

COMPANY: Ramudden, Lakeland, Florida
Product: Torun Barrier System – The Torun barrier enhances urban safety with its lightweight, adaptable design, offering easy handling while maintaining durability. It provides effective protection in work zones, improving safety for workers, pedestrians, and road users.

COMPANY: Site 20/20, Dartmouth, Nova Scotia
Product: Guardian Sign – This robust sensor attaches to traffic control signage, allowing real-time quality control and reducing liability. By ensuring proper setup and compliance through Site 20/20’s Partner Portal, it improves safety, tracks signage usage, and reduces the need for on-site inspections, streamlining traffic control management.

COMPANY: 3M, St. Paul, Minnesota
Product: 3M™ Stamark™ All Weather Removable Tape Series 710IR – This temporary wet retroreflective pavement marking tape ensures high visibility in all weather conditions. Its enhanced internal strength allows for easy, intact removal, improving safety by reducing the risks associated with temporary road marking removal.

COMPANY: Traffic Pro Beds, Frederick, Maryland
Product: Traffic Pro Trailer – Designed for rapid deployment in Maintenance of Traffic (MOT) operations, this trailer enhances safety and efficiency by allowing workers to store and transport temporary traffic control devices without limiting truck usage. Its ability to be quickly hitched and deployed improves response times in emergencies.

COMPANY: Valtir, Addison, Texas
Product: 4F-T™ – The 4F-T™ is a flared, single-sided W-Beam guardrail end terminal meeting MASH 2nd Edition Test Level 3 standards. Its 4-foot flare minimizes nuisance impacts, reduces maintenance damage, and enhances roadside safety with a weather-resistant, debris-minimizing design.

COMPANY: Valtir, Addison, Texas
Product: NOVUS™ 100 Crash Cushion – The NOVUS™ 100 is a MASH TL-3 tested, energy-absorbing crash cushion that offers bidirectional and unidirectional applications. Its inward-sloping side panels enhance redirection, while its reduced anchor requirements lower installation costs.

COMPANY: Ver-Mac, Quebec, Canada
Product: Work Zone Live – This system creates a digital twin of work zones, automatically detecting and reporting real-time sign locations. By integrating with WZDx and Waze, it enhances site management, improves safety, and reduces manual monitoring costs.

COMPANY: Ver-Mac, Quebec, Canada
Product: Driveway Assistance Device with EasySync – This device guides motorists safely out of driveways into one-lane work zones, reducing direction conflicts and crashes. Its adjustable swivel mast ensures optimal visibility and quick deployment, improving traffic flow and safety.